esurancesave30 1.5 million [VIDEO], Esurance bucked the traditional marketing model on Super Bowl Sunday, and used the $1.5 million it says it didn't spend on coveted mid-game advertising real estate to begin a sweepstakes for Twitter users.
The online car insurance company aired its commercial after the big game, a more cost effective time slot for advertisers. In the ad, actor John Krasinski announces that Esurance would give the money saved to one Twitter user who tweets the hashtag "#EsuranceSave30" between 4 p.m. Eastern Sunday and 4 a.m. Eastern Tuesday. Go here for more including the video.
